Client 

Tag is a global marketing and production company providing end-to-end creative execution services. The business has evolved over time, with operations in over 40 countries, and was recently acquired by Dentsu, a leading global advertising and marketing agency group.  

Challenge

Tag’s legal function operates across multiple jurisdictions and faced increasing demands for agile legal support in a cost-effective and commercially focused manner—particularly in the Asia-Pacific (APAC) region. The APAC General Counsel, based in Singapore, needed specialist legal support across Singapore, China, Japan and Vietnam to manage a growing volume of commercial contracts and ad hoc legal requirements. 

Solution

KorumLegal delivered a tailored Managed Legal Services (MLS) model in the APAC region, supporting the APAC GC and business teams with commercial contracting and legal advisory services across Singapore, China, Japan and Vietnam. This was achieved by deploying a bench of legal consultants in each jurisdiction, ensuring jurisdiction-specific knowledge, language capabilities, efficient turnaround and cost-effectiveness.

Outcome

• Responsive and efficient legal support for APAC business teams, with fast turnaround times and a collaborative approach.
• Provided the in-house legal team with dependable and high quality on-demand support as an alternative to permanent headcount increases or over-reliance on law firms.
• Continuity benefits of a dedicated legal consultant for each jurisdiction, able to build familiarity with, and understand, the business needs. 

Conclusion

KorumLegal’s flexible delivery model has enabled Tag to scale its legal support with agility across jurisdictions while maintaining quality and cost control.