Agile Legal Support Across Borders: KorumLegal’s Partnership with Tag
Tag is a global marketing and production company providing end-to-end creative execution services, with operations in over 40 countries. Following its acquisition by Dentsu, the business experienced increasing legal demands across multiple jurisdictions, particularly in Asia-Pacific.
KorumLegal partnered with Tag through our Managed Legal Services (MLS) model to support its APAC General Counsel. We deployed a bench of experienced legal consultants across Singapore, China, Japan, and Vietnam, providing on-demand commercial contracting, ad hoc legal advisory, and jurisdiction-specific expertise with local knowledge and language capabilities. With a dedicated legal consultant for each jurisdiction, we were able to build a deep understanding of local business needs. We have also supported their EMEA team with legal secondees over the past 7 years.
The result? Tag now benefits from high-quality, commercially focused legal support and are appreciative of the fast turnarounds and collaborative approach. This support enables business continuity while maintaining flexibility and cost control.